Current Account

Sample DTC Apparel
Sample DTC Apparel
Sample DTC Beauty
Sample DTC Furniture
New Campaign
Reporting
Creative
Pixels
Campaigns
Account: Demo
Demo
Account 2
Account Three
Account 4
The Fifth Account
Display Retargeting
OTT
Select IO
SELECT ALL First IO The second one Tird IO
Primary Event: Page VisitsLeadsRevenueCheckoutsLocation VisitsSecondary Event: Page VisitsLeadsRevenueCheckoutsLocation Visits
IO:
Always on
  • Always on
  • New Product Launch
  • Holiday
Select Metrics
SELECT ALL Impressions Revenue Spend Homepage Views Checkouts Video Completions Video Completion Rate Clicks CTR iCPA iROAS
Event:
Revenue
  • Checkouts
  • Revenue
  • Page Visits
    • Product Page Visits
    Homepage Visits
    Landing Page Visits
  • Leads
    • Email Submissions
  • Activities
    • Download App Clicks
Attribution Settings
QR-Through
View-Through
Full Conversions
Partial Conv
Total
Unique
Direct
Incremental
Methodology
Methodology:
Last Touch
  • Last Touch
  • First Touch
  • Linear
  • Time Decay
Conversion Window
Media Filters
Grouping:
ALL
SELECT ALL First Grouping The second one Third Grouping
Media Type:
ALL
SELECT ALL Display Retargeting OTT
Apply
Developer Note
These top panels are combined totals of these metrics, for the advertiser, for the date range selected in the upper right date range picker.
Spend
Overall IO Pacing
13% Overpacing
IO:
Q3 IO Name new product launch
Start:
07/01/2021
End:
09/31/2021
Budget:
$400k
Expected Spend:
$301.2k
Actual Spend:
$325.4k
$318k
3%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Developer Note
These percentage change indicators (as well as all throughout entire dashboard) show the % change based off the main date range selected verse the comparision date range selected in the top main date range picker.
Impressions
13.1m
12%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Developer Note
@BEN how is Reach calculated?
Reach
1.4m
4%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Frequency
9.73k
1%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Developer Note
@BEN how is Reach calculated?
Reach
1.4m
4%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Frequency
9.73k
1%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Developer Note
Some panels have a "Widget Settings" panel that is opened via 3 dots in the upper right of the panel. In the settings the user can toggle "show only uniques" to filter by only unique users. And also "Conversion Window" which when toggled on reveals a numbers only input and days/hrs checkboxes to filter by.
Widget Settings
Show only uniques
Conversion Window
APPLY
Page VisitsLeadsRevenueCheckoutsLocation Visits
2.4m12.4k

752.3k11.8k11.5m

1%
iCPAiCPAiROASiCPACPV
$28.28$27.56236%$28.28$28.28
4%
Widget Settings
Show only uniques
Conversion Window
APPLY
Includes:
Product Page Visits
Homepage Page Visits
Landing Page Visits
Page Visits
Includes:
Email Submissions
Leads RevenueCheckouts
Includes:
Download App Clicks
Activities
11.212.4$752.311.211.2k
11,245 Checkouts
3%
Developer Note
@BEN @JEFF how is ROAS calculated?
iCPAiCPAiROASiCPACPV
$28.28$27.56236%$28.28$28.28
$28.28 iCPA
7%
Incrementail [Category] Lift
Incr. Lift
84%
8%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Brand Lift
73%
1%
Last 24hr % Change Last 7 Day % Change Last 30 Day % Change
Summary
Creative
Publisher
Channel
Audience
Widget Settings
Show only uniques
Conversion Window
APPLY
Methodology
Last touch
  • Last touch
  • First Touch
  • Linear
  • Time Decay
Summary
Developer Note
In all places that these tabs show ROAS, it would switch to "Leads" for non-eccommerce advertisers. We need to determine how/where that is set because a number of things change depending on this.
Creative Preview
Creative/Publisher/Audience
iCPA iCPA iROAS iCPA CPV
sample_dtc_15s_narrative
Developer Note
All percent change indicators in dashboard show the percent change between the main date range and comparision date range selecting in the top main date picker.
$25.12 $28.12 125.8% $28.12 $26.23
32.6%
Male athletes, 25-34
$26.46 $26.46 125.8% $28.46 $26.46
12.1%
Hulu
$27.25 $27.25 112.5% $27.25 $27.25
8.0%
sample_dtc_30s_narrative
$27.91 $27.91 95.6% $27.91 $27.91
6.2%
Female athletes, 25-34
$28.65 $28.65 91.2% $28.65 $28.65
2.1%
FuboTV
$28.94 $28.94 85.6% $28.94 $28.94
2.5%
sample_dtc_15s_social
$28.98 $28.98 75.3% $28.98 $28.98
4.2%
sample_dtc_30s_social
$29.71 $29.71 71.3% $29.71 $29.71
2.4%
Philo
$30.96 $30.96 58.2% $30.96 $30.96
5.2%
CRM Look-a-like
$31.32 $31.32 32.5% $31.32 $31.32
3.5%
Developer Note
This is overall pacing. This is the only thing NOT based on the main date range picker. This should reflect the IO (selected in top filter) with its overall start / end date and total budget. Expected pacing got by dividing the budget evenly over the total amount of days. The large pacing number shown should be the percentage difference between the expected and actual.
Overall IO Pacing
Start
01/01/2021
End
03/31/2021
Budget
$400k
Spend
$318.4k
Pacing Breakdown
13% Overpacing
Display Retargeting
Pacing
+14%
OTT Pacing
-4%
High Level Metrics
Developer Note
Note: Reach and frequency moved here instead of up in the first top panel.
Reach
12%
1.4m
Frequency
2%
4.03
Traffic Acquisition Cost
13%
$5.92
Homepage Uniques
13,503%
1.8m
Customer Acquisition CostCustomer Acquisition CostCheckout Acquisition CostLocation Visit Acquisition Cost
14%
$26.73
Checkout UniquesUnique Checkout VisitsUnique Checkout VisitsUnique Location Visits
7%
43.2k
Overall Incremental LiftOverall Incremental LiftOverall Incremental LiftOverall Location Visit Lift
81%
32.8%
Exposed Group Conversion Rate
31%
0.05%
Brand Lift
64%
19.5%
Survey Respondents
11%
43.1k
Creative Details
Developer Note
In all places that these tabs show ROAS, it would switch to "Leads" for non-eccommerce advertisers. We need to determine how/where that is set because a number of things change depending on this.
Creative Preview
Creative Name
iCPA iCPA iROAS iCPA CPV
sample_dtc_15s_narrative
Developer Note
All percent change indicators in dashboard show the percent change between the main date range and comparision date range selecting in the top main date picker.
$28.12 $28.12 125.8% $28.12 $26.23
32.6%
sample_dtc_30s_narrative_alt3
$28.46 $28.46 125.8% $28.46 $26.46
12.1%
sample_dtc_15s_promo
$27.25 $27.25 112.5% $27.25 $27.25
8.0%
sample_dtc_15s_Social
$28.91 $28.91 95.6% $28.91 $28.91
6.2%
sample_dtc_30s_narrative_alt
$26.65 $26.65 91.2% $26.65 $26.65
2.1%
sample_dtc_15s_social-alt
$28.34 $28.34 85.6% $28.34 $28.34
2.5%
sample_dtc_10s_narrative
$28.98 $28.98 75.3% $28.98 $28.98
4.2%
sample_dtc_30s_promo
$28.71 $28.71 71.3% $28.71 $28.71
2.4%
sample_dtc_5s_teaser
$30.96 $30.96 58.2% $30.96 $30.96
5.2%
sample_dtc_30s_narrative_alt2
$31.32 $31.32 32.5% $31.32 $31.32
3.5%
Publisher
Developer Note
This column will either be CPA or ROAS depending on the goal for this advertiser. Here in Publisher its showing an example of ROAS. Note when hover the publishers it shows "ROAS" instead of "Leads".
Publisher
iCPA iCPA iROAS iCPA CPV
$28.91 $28.91 132.6% $28.91 $28.91
8.3%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
105.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
$26.42 $26.42 96.7% $26.42 $26.42
4.3%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$26.43
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$26.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
92.4%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$26.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$26.53
$27.97 $27.97 86.1% $27.97 $27.97
2.3%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$27.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$27.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
82.5%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$27.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$27.53
$29.23 $29.23 65.9% $29.23 $29.23
1.3%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
81.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
$28.51 $28.51 62.4% $28.51 $28.51
2.6%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
81.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
$28.36 $28.36 54.8% $28.36 $28.36
4.2%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
81.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
$29.93 $29.93 48.5% $29.93 $29.93
5.7%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
81.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
$32.95 $32.95 21.4% $32.95 $32.95
12.6%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
81.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
$34.91 $34.91 13.7% $34.91 $34.91
32.8%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$28.53
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$28.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
81.3%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$28.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$28.53
Channel
Developer Note
This column will either be CPA or ROAS depending on the goal for this advertiser. Here in Channel its showing an example of CPA. Note when hover the channels it shows "Leads" instead of "ROAS".
Channel
iCPA
45.22
3.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
1.2k
32.14
2.2%
IMPs
Spend
eCPA
Leads
10.1m
$12.1k
$16.2
1.1k
44.45
1.2%
IMPs
Spend
eCPA
Leads
8.5m
$11.1k
$19.7
942
31.32
1.5%
IMPs
Spend
eCPA
Leads
7.5m
$8.1k
$21.6
962
44.13
1.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
836
45.54
3.1%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
732
41.13
1.5%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
635
48.87
2.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
275
31.65
1.5%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
167
53.43
2.5%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
143
33.23
2.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
82
Audience
Audience Name
iCPA iCPA iROAS iCPA CPV
Male athletes, 25-34
$29.64 $28.95 136.6% $28.95 $28.95
2%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$26.43
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$26.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
92.4%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$26.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$26.53
Female athletes, 25-34
$29.64 $29.64 124.3% $28.95 $28.95
2.2%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$26.43
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$26.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
92.4%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$26.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$26.53
CRM Look-a-like
$27.62 $27.62 115.6% $27.62 $27.62
1.8%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$26.43
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$26.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
92.4%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$26.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$26.53
Shopping Enthusiasts
$28.45 $28.45 94.2% $28.45 $28.45
1.2%
IMPs
Spend
Visits
iCPA
12.4m
$15.1k
23.6k
$26.43
IMPs
Spend
Leads
iCPA
12.4m
$15.1k
1.6k
$26.53
IMPs
Spend
Revenue
iROAS
12.4m
$15.1k
$16.4k
92.4%
IMPs
Spend
Checkouts
iCPA
12.4m
$15.1k
1.4k
$26.53
IMPs
Spend
Visits
CPV
12.4m
$15.1k
23.6k
$26.53
Daily View
Distribution
Incrementality
Brand Lift
Consumer Journey Analysis
Optimization
Widget Settings
Show only uniques
Conversion Window
APPLY
Methodology
Last touch
  • Last touch
  • First Touch
  • Linear
  • Time Decay
Impressions
  • Impressions
  • Spend
  • Page Visits
    -
    Product Page Visits
    ,
    Homepage Page Visits
    ,
    Landing Page Visits
  • Leads
    Email Submissions
  • Checkouts
  • Activities
    Download App Clicks
  • Page Visits CPA
  • Leads CPA
  • Checkouts CPA
  • Activities CPA
  • Revenue
  • iROAS
Developer Note

If "Homepage Views", "Checkouts", or "ROAS" is selected it adds the 3 dots to the upper right of this panel to allow panel settings for these 2 options. All other options in the dropdown should hide and not apply these settings.

This logic is true for this dropdown in all tabs in this panel.

Developer Note
Comparision value based off the main date picker comparision date range set.
Impressions
13.9m
Date Range Total
12%
Impressions
12.6m
Compared Range Total
Impressions
  • Impressions
  • Spend
  • Page Visits
    -
    Product Page Visits
    ,
    Homepage Page Visits
    ,
    Landing Page Visits
  • Leads
    Email Submissions
  • Revenue
  • Checkouts
  • Activities
    Download App Clicks
  • Revenue
by
Creative
  • Media Type
  • Creative
  • Publisher
  • Channel
  • Audience
  • Device Type
  • State
  • DMA
  • Daypart
  • Times Exposed
Developer Note

Note: Moved the Geo map and Dayparting into here. If choose by "state" get the geo map and if choose by "daypart" get the daypart one.

Developer Note
If "Custom" is selected in dropdown it reveals more options. Adjusting the custom options should change the exposed and control respondents numbers. In this mockup those numbers change by a little each time adjust just to give the effect.
Only one IO can be selected to view this. It is currently defaulting to the most recent IO selected.
Incremental Lift
Incrementality
by
Creative
  • Overall
  • Media Type
  • Creative
  • Publisher
  • Audience
Standard Holdout
Campaign Holdout
Exposed: 38.5k
Control: 24.2k
Exposed
These Audiences:
All Audiences
SELECT ALL Audience One The Second Audience The Third one Fourth Audience
Saw these:
All Creatives
SELECT ALL 30 Sec New Creative The Second Creative Name The Third one
On these:
All Publishers
SELECT ALL SlingTV FuboTV Hulu Philo Pluto
Holdout Number
32.1m
Matched IPs from holdout group that converted
54.7k
Holdout conversion rate
0.17%
Holdout Number
26.5m
Matched IPs from holdout group that converted
44.3k
Holdout conversion rate
0.12%
Optimization by
Creative
  • Creative
  • Publisher
  • State
  • Device
  • Daypart
  • Audience
Only one IO can be selected to view this. It is currently defaulting to the most recent IO selected.
Consumer Journey Analysis
Publisher
Creative
First Touch
Last Touch
% Took Path
Conversions
6
43%
763
3
31%
431
2
26%
231
4
12%
85
1
5.1%
44
2
4.2%
38
Q4_How Fit Should Feel_15s.mov
1
Q1_How Fit Should Feel_15s.mov
Q4_How Fit Should Feel_30s.mov
21%
84
0001_DuskBALC160x600.jpg
4
Q1_How Fit Should Feel_15s.mov
0001_DuskBALC160x600.jpg
0002_DuskBALC300x250.jpg
0003_DuskBALC728x90.jpg
Q1_How Fit Should Feel_30s_extra long creative name.mov
16%
63
Q1_How Fit Should Feel_15s.mov
2
Q1_How Fit Should Feel_30s-alt1.mov
0001_DuskBALC160x600.jpg
Q1_How Fit Should Feel_30s.mov
13%
47
0004_DuskBALC300x250.jpg
3
Q1_How Fit Should Feel_15s.mov
0001_DuskBALC160x600.jpg
Q1_How Fit Should Feel_15s.mov
0003_DuskBALC728x90.jpg
9%
38
0003_DuskBALC728x90.jpg
2
Q1_How Fit Should Feel_15s.mov
0003_DuskBALC728x90.jpg
Q1_How Fit Should Feel_15.mov
6%
26
Q1_How Fit Should Feel_15s.mov
1
0003_DuskBALC728x90.jpg
Q1_How Fit Should Feel_15s.mov
3%
6
Brand Awareness
  • Ad Recall
  • Brand Awareness
  • Brand Favorability
  • Brand Consideration
  • Purchase Intent
by
Creative
  • Creative
  • Publisher
  • Audience
  • Custom
Exposed Respondents: 4229k
Control Respondents: 24.2k
Brand Awareness: Which of the following brands have you heard of?
Ad Recall: Which of the following brands have you seen advertised in the past?
Lift Type
Awareness
  • Awareness
  • Recall
  • Consideration
  • Favorability
  • Overall
By
Creative
  • Creative
  • Publisher
  • Audience
  • Custom
Exposed
Control
Exposed
These Audiences:
All Audiences
SELECT ALL Audience One The Second Audience The Third one Fourth Audience
Saw these:
All Creatives
SELECT ALL 30 Sec New Creative The Second Creative Name The Third one
On these:
All Publishers
SELECT ALL SlingTV FuboTV Hulu Philo Pluto
Holdout Number
32.1m
Matched IPs from holdout group that converted
54.7k
Holdout conversion rate
0.17%
Holdout Number
26.5m
Matched IPs from holdout group that converted
44.3k
Holdout conversion rate
0.12%
Theme 1
Theme 2
Theme 3
Theme 4
Future
DEV Notes
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