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Creative
Imp
($)Rev
($)Spend
Homepage Views
Checkouts
(%)Video Completion Rate
Video Completions
(%)CTR
Clicks
Fall 30s video spot creative
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
New video short creative
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
Another video creative name
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
Fall 30s video spot creative
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
New video short creative
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
Another video creative name
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
Fall 30s video spot creative
123,456
45,234
1,234
234
39,431
89.6
36,923
0.12
854
Developer Note
These top panels are combined totals of these metrics, for the advertiser, for the date range selected in the upper right date range picker.
Spend
$318k
3%
Developer Note
These percentage change indicators (as well as all throughout entire dashboard) show the % change based off the main date range selected verse the comparision date range selected in the top main date range picker.
Developer Note
@BEN how is Reach calculated?
Reach
1.4m
Developer Note
Some panels have a "Widget Settings" panel that is opened via 3 dots in the upper right of the panel. In the settings the user can toggle "show only uniques" to filter by only unique users. And also "Conversion Window" which when toggled on reveals a numbers only input and days/hrs checkboxes to filter by.
Widget Settings
Show only uniques
Conversion Window
APPLY
Homepage
2.4m
Visits
3%
$5.50
CPA
4%
Widget Settings
Show only uniques
Conversion Window
APPLY
Checkouts
$52.3k
1,245Checkouts
3%
Developer Note
@BEN @JEFF how is ROAS calculated?
ROAS
36%
CPA
4%
Summary
Creative
Publisher
Channel
Audience
Developer Note
This is overall pacing. This is the only thing NOT based on the main date range picker. This should reflect the IO (selected in top filter) with its overall start / end date and total budget. Expected pacing got by dividing the budget evenly over the total amount of days. The large pacing number shown should be the percentage difference between the expected and actual.
Overall IO Pacing
Start
01/01/2021
End
03/31/2021
Budget
$400k
Spend
$318.4k
Budget pacing for IO selected
Widget Settings
Show only uniques
Conversion Window
APPLY
High Level Metrics
Developer Note
Note: Reach and frequency moved here instead of up in the first top panel.
Reach
1.6%
1.4m
Frequency
2.4%
4.03
Traffic Acquisition Cost
1.2%
$5.92
Homepage Uniques
1.2%
1.8m
Customer Acquisition Cost
1.4%
$26.73
Checkout Uniques
1.2%
43.2k
Overall Incremental Lift
8.6%
32.8%
Exposed Group Conversion Rate
3.1%
0.05%
Brand Lift
6.4%
19.5%
Survey Respondents
1.1%
43.1k
Creative Details
Developer Note
In all places that these tabs show ROAS, it would switch to "Leads" for non-eccommerce advertisers. We need to determine how/where that is set because a number of things change depending on this.
Creative Preview
Creative Name
ROAS
Car promo 15 sec spot with new car model_white...
Developer Note
All percent change indicators in dashboard show the percent change between the main date range and comparision date range selecting in the top main date picker.
132.8%
32.6%
Creative name placeholder. Car promo 15 sec spot with new car model_white...
115.3%
12.1%
Car promo 15 sec spot
112.3%
8.0%
Car promo 15 sec spot with new car model_white...
94.8%
6.2%
Another Car promo 15 sec spot with new car creative name...
91.4%
2.1%
Video ad with new car and new model
85.2%
2.5%
Car promo 15 sec spot with new car model_white...
74.9%
4.2%
Car promo 15 sec spot with new car model_white...
71.3%
2.4%
Car promo 15 sec spot with new car model_white...
58.2%
5.2%
Car promo 15 sec spot with new car model_white...
32.1%
3.5%
Publisher
Developer Note
This column will either be CPA or ROAS depending on the goal for this advertiser. Here in Publisher its showing an example of ROAS. Note when hover the publishers it shows "ROAS" instead of "Leads".
Publisher
ROAS
132.2%
8.3%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$32.2
105.3%
95.6%
4.3%
IMPs
Spend
eCPA
ROAS
11.1m
$13.4k
$38.4
92.6%
86.1%
2.3%
IMPs
Spend
eCPA
ROAS
9.8m
$12.5k
$18.2
82.3%
65.9%
1.3%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$18.2
82.3%
62.3%
2.6%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$18.2
82.3%
54.2%
4.2%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$18.2
82.3%
48.5%
5.7%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$18.2
82.3%
21.5%
12.6%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$18.2
82.3%
13.7%
32.8%
IMPs
Spend
eCPA
ROAS
12.4m
$15.1k
$18.2
82.3%
Channel
Developer Note
This column will either be CPA or ROAS depending on the goal for this advertiser. Here in Channel its showing an example of CPA. Note when hover the channels it shows "Leads" instead of "ROAS".
Channel
CPA
45.22
3.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
1.2k
32.14
2.2%
IMPs
Spend
eCPA
Leads
10.1m
$12.1k
$16.2
1.1k
44.45
1.2%
IMPs
Spend
eCPA
Leads
8.5m
$11.1k
$19.7
942
31.32
1.5%
IMPs
Spend
eCPA
Leads
7.5m
$8.1k
$21.6
962
44.13
1.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
836
45.54
3.1%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
732
41.13
1.5%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
635
48.87
2.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
275
31.65
1.5%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
167
53.43
2.5%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
143
33.23
2.2%
IMPs
Spend
eCPA
Leads
12.4m
$15.1k
$18.2
82
Audience
Audience Name
ROAS
Women 25-44 experiencing hair loss
135.9%
2%
Men 25-44 experiencing hair loss
124.0%
2.2%
Women 45+
115.6%
1.8%
Men 45+
94.2%
1.2%
Men <25
84.0%
2.1%
Women <25
72.4%
3.8%
College Educated
41.9%
1.8%
Income $50k-$100k
21.4%
1.2%
Income $100k+
13.6%
2.1%
Other
7.1%
3.8%
Daily View
Distribution
Incrementality
Brand Lift
Consumer Journey Analysis
Optimization
Widget Settings
Show only uniques
Conversion Window
APPLY
Developer Note

If "Homepage Views" or "Checkouts" is selected it adds the 3 dots to the upper right of this panel to allow panel settings for these 2 options. All other options in the dropdown should hide and not apply these settings.

This logic is true for this dropdown in all tabs in this panel.

Developer Note
Comparision value based off the main date picker comparision date range set.
Impressions
13.9m
Date Range Total
12%
Impressions
12.6m
Compared Range Total
by
Developer Note

Note: Moved the Geo map and Dayparting into here. If choose by "state" get the geo map and if choose by "daypart" get the daypart one.

Developer Note
If "Custom" is selected in dropdown it reveals more options. Adjusting the custom options should change the exposed and control respondents numbers. In this mockup those numbers change by a little each time adjust just to give the effect.
Incremental Lift by
Standard Holdout
Campaign Holdout
Exposed Respondents: 38.5k
Control Respondents: 24.2k
Holdout Number
32.1m
Matched IPs from holdout group that converted
54.7k
Holdout conversion rate
0.17%
Holdout Number
26.5m
Matched IPs from holdout group that converted
44.3k
Holdout conversion rate
0.12%
Optimization
Consumer Journey Analysis
Lift Type
By
Exposed
Control
Holdout Number
32.1m
Matched IPs from holdout group that converted
54.7k
Holdout conversion rate
0.17%
Holdout Number
26.5m
Matched IPs from holdout group that converted
44.3k
Holdout conversion rate
0.12%
Theme 1
Theme 2
Theme 3
Theme 4
DEV Notes